화보 · The Lookbook
Seven plates,
one quiet morning.
A photo essay of the Meori ritual, shot across two days in a Seongsu apartment and our Seoul atelier. Scroll slowly.
01 · 빛 · The Light
A morning that looks
like a quiet apartment.
Shot at 7:14 AM in a third-floor flat above a coffee roaster in Seongsu-dong. The light is the unedited part.
02 · 손 · The Hands
Every bottle is poured
by the same four hands.
Two of them belong to Haneul, our founder. Two belong to her oldest production partner, who has been with Meori since formula #28.
03 · 두 가지 · The Two
Rice and ginseng, in two photographs.
The two ingredients we are most obsessed with, photographed exactly the way we pull them from the lab — in clay and on linen.
04 · 한 방울 · The Drop
Three drops a night.
This is the first.
05 · 결 · The Strand
A strand catches
the morning, by accident.
No oil. No leave-in. No styling. Just a Meori-night and a slow pull-back. Photographed at 9:02 AM in the same apartment, two hours after the first plate.
06 · 자리 · The Place
Where it lives, and when.
Two shelves. Two times of day. The same bottle. We tell the story in object permanence.
07 · 동네 · The Neighborhood
Seongsu, on a
Wednesday afternoon.
Where the atelier is. Where the serum is mixed. Where everyone we work with eats lunch. We did not photograph the inside of the studio; we photographed the walk to it.
— 끝
The ritual is
on the shelf.
Three drops a night. Glass strands by morning. Made slowly in Seoul.
Newsletter · 서신
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