메오리 · Our Story
A quiet ritual,
from Seoul.
Meori — 메오리 — means “head” in Korean. We took the name seriously: six years of formulation, one final product, and a deep respect for the rituals Korea has always brought to the body and the hair.
6
육 년
Years in formulation
1,284
베타 테스터
Beta testers in Seoul
1
하나의 공식
Final formula, held
0
無 · None
Fillers, silicones, shortcuts
서울 · Atelier
Made where the
ritual began.
Meori is made in a small studio in Seongsu, Seoul — a neighborhood that moves slowly on purpose. Every batch is mixed by hand, checked by our founder, and bottled in glass the same day.
Our formulators work alongside traditional Korean herbalists. The result is a product that feels modern but carries the patience of something old.
Where it lives · 자리
On the shelf
of the quiet ones.
What We Believe · 철학
Three quiet principles.
01
One product, one promise.
A single hero product, tested over six years. We do one thing, and we do it slowly.
02
Seoul, at the root.
Every drop is formulated and bottled in our Seoul atelier, drawing on centuries of Korean ritual.
03
Ritual over routine.
The best K-beauty isn’t a step — it’s a small act of care. We designed Meori to feel that way.
The Long Road · 연대기
Six years, one bottle.
시작
Haneul begins
A single-bottle obsession starts in a 40m² studio in Seongsu, Seoul. Formula #1 is nothing like Meori.
발효
The fermentation breakthrough
Formula #47 finally cracks the 72-hour fermented rice water process. The shine proteins survive the bottle.
테스트
1,284 beta testers
The closed trial runs across Seoul, Tokyo, Los Angeles, and London. Ninety-four percent reorder within a year.
마지막
The final formula
Formula #113 is signed off by Haneul and two Korean herbalists. The first run of 800 bottles is poured by hand.
공개
Meori, released
The quiet rollout begins. One product, one bottle, one ritual — the way it was always meant to be.
Founder · 창립자
“I wanted one bottle that
did the work of ten.”
— Dr. Park Ji-Won, trichologist and founder. Fifteen years at Seoul National University Hospital and a private Gangnam clinic before leaving to formulate the single serum she would stake her own name on. Meori began in 2019 with one formulation and a small studio in Seongsu. Six years later, the bottle is ready.
Shop the Night OilNewsletter · 서신
Join the
quiet ritual.
Slow launches, ingredient notes, the occasional letter from Seoul. We send one email a month — never more, sometimes less.
We’ll never share your email. Unsubscribe any time.