A nightly ritual,
in three drops.

We are aware that "press three drops into your palms" is the kind of instruction that makes people read past it. Most directions for hair products read past themselves. Ours are short on purpose, but they matter, so this is the longer version.

Three drops is the right amount for damp mid-length hair. Less and the cuticle does not get full coverage; more and the serum sits on top of the strand instead of being absorbed by it. If your hair is below shoulder-length and thick, four. If it is above the shoulders or fine, two. Trust your hands more than the dropper.

Warm them between your palms first. The serum is designed to absorb under body heat — pressing it into cold fingers and then onto cold hair gives you most of the benefit but loses about twenty percent of the slip. Ten seconds rubbing your hands together is enough.

Apply to mid-lengths and ends, then walk your fingertips through the scalp. We say “press” rather than “rub” because the goal is contact with the strand, not friction. Friction frizzes hair. Pressure conditions it. This is one of those distinctions we used to put in product copy and now put in journal entries instead.

Sleep with your hair loose if you can. A loose silk-pillowcase night gives the serum eight hours to work undisturbed. If you must braid, braid loose and low. The morning will tell you the difference between the two.